Plan a walk
London,
as you like it.
Pick a borough. Pick a theme. We'll do the rest.
Boroughs
Themes

Time to walk
Six writers.
One walk, made just for you.
Stories unfold stop by stop, in your own time.
Agatha Christie
58 Sheffield Terrace
James Joyce
28 Campden Grove
Ivy Compton-Burnett
5 Braemar Mansions
Terence Rattigan
100 Cornwall Gardens
Virginia Woolf
29 Fitzroy Square
Leslie Stephen
22 Hyde Park Gate

London as you've
never seen it.
Coming soon. Be the first to meet London's legends.
You're on the list.
We'll let you know the moment it's in the store.
Coming soon to
Questions
Is it completely free? No in-app purchases or gated features?
Yes. Completely. No subscriptions, no in-app purchases, nothing locked behind a paywall. And because it works offline, no roaming charges if you're visiting from abroad. London's blue plaques were given freely by English Heritage and catalogued by volunteers. LondonLore is free in that same spirit. Spot a mistake on any plaque? Flag it from the page and help make the record better for everyone.
How does the AI guide work?
Tap a plaque. Ask anything, in English, French, Spanish, German, Italian, and more. The guide answers in the language you ask in. Under the hood it's a conversational model grounded in each figure's biography, their connections, and the wider history of the period. Think Stephen Fry meets Janet Street-Porter.
What AI powers the guide?
Online, Anthropic's Claude Sonnet 4.6 handles walk planning and longer conversations. Offline, Gemma keeps the audio guide running in multiple languages and locations. From the airport to the London Underground.
Is this a walking tour?
Not the kind with a flag and a script. A curated walk, composed around your interests. Bloomsbury writers. Victorian scientists. Rock and roll London. Any mix you fancy. The walk draws on London's 837 blue plaques and builds a custom collection that's easy to manage. You set the direction, pop in your earbuds, and off you go.
Does it work offline?
Yes. The plaque data lives on your phone. So do the walks you've generated and the plaques you've collected. Gemma keeps the stories coming, even in flight mode.
Do I need to be in London to use it?
Not at all. London comes to you. Browse plaques, chat with the guide, plan walks from the sofa, the pub stool, or an airport lounge. The Blue Plaques and doorsteps will be waiting when you arrive.
Is my location private?
Completely. Your location stays on your phone. The questions you ask are used to provide context for the conversation. They don't linger. We don't use your data, not for training, marketing, research, or profit. Full stop.
Does it work for iPhone? How about Android?
iPhone is in App Store review. Android is coming soon. Join the waitlist and we'll let you know the moment it lands for your platform.
